Author

Fon Noel

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When the Biblical figure Jesus Christ spiritually the son of God and physically the son of Joseph walked upon the face of the earth undergoing his earthly ministry in doing his fatherโ€™s will while preaching and staying steadfast on the religion and doctrine of Christianity only ended on the cross to redeem mankind from its overwhelming attachment to sin, iniquities and transgressions. Jesusโ€™s actions went contrary to the law and preachings of the governing powers at that time ;the prophets the Pharisees and emperors, found him guilty of treason and blasphemy :he was seen as a traitor and hence needed to get reprimanded for his actions. CRUCIFY HIM! The ultimate verdict

The industry year in and out always has the name Jovi circulating about the media for either something positive or negative he has done or related to his activities. Apparently the name makes headlines, center for buzz and attractions , and generates traffic on most media outlets.

Jovi engages in online wrangles with most musicians in Cameroon and openly disrespects their hustles as he keeps fighting the wrong battles and people but doesnโ€™t get REPRIMANDED?

Jovi is selfish and greedy as he works with just artists in his label, produces and grooms just artists in his label without extending help externally but if pointed out by industry stake holders or fellow colleagues as a problem he becomes agressive and defensive or the gang might come for your head and the end of the day he doesnโ€™t get REPRIMANDED?

Jovi claims to be who heโ€™s not aiming big but staying local, self acclaimed title as MBOKO god under a genre heโ€™s not even the pioneer and doesnโ€™t exist if you try to talk you get castigated for it at the end he doesnโ€™t get REPRIMANDED?

Jovi shows signs of having close ties and friendship with a lot of musicians who have impacted music around Africa like Yousoupha, M.anifest , Akon , J Martins and many others but at the end of the day no collabo just noise and social media hype what an AUDIO COLLABO and goes scot free and never getโ€™s REPRIMANDED?

The question seems unending with practically complicated and defensive answers. Normally itโ€™s kind of difficult to see an industry where the major musician consistently topping buzz feeds musically and gossip charts is a rapper from the HIP HOP genre. Apparently Jovi owes a lot to the industry in terms of problem solving based on the collateral damages heโ€™s done so far. He should get stoned because itโ€™s easy to bash another artist who has done something similar to what Jovi has done but itโ€™s wrong to bash Jovi because heโ€™s always right?

So why does what he says or do lie central to what is going on as showbiz in the industry meanwhile showbiz lovers could just snob his tweets and Facebook posts? It shows Jovi is a bigger threat to the entire industry and has to be crucified and REPRIMANDED but why then isnโ€™t that happening?

Thereโ€™s something about battles irrespective of the sector the biggest weapon you can use In defeating your enemy is using your weakness as a strength so your opponent wonโ€™t have what to use in attacking. So Jovi is known for being negative, selfish, local thatโ€™s him putting out his flaws and thatโ€™s you getting along with them and obviously living with them because it seems like he only shows you what he wants you to see? REPRIMANDING actions that seem obvious and evident might be a waste of time.

Should we be more concerned about what heโ€™s doing than what he isnโ€™t doing? be more worried about the other artist who are working their ass out to get this attention yet they canโ€™t , truth be told the green snakes in green grass in the industry are rather those who are unpredictable with no visible flaws or negative sides. Thatโ€™s a RED LIGHT ๐Ÿšจ rather! At the end of the day who wins?

Even babies donโ€™t cry over spilled milk because they can always go back to the source and tap out more. As the saying goes the devil you know is better than the angel you donโ€™t know, thatโ€™s you blaming the devil for all the bad things happening in your life but have you asked yourself if you are living by the ways of God or put right with him?

So finally why does Jovi never gets REPRIMANDED?

Fhish undeniably falls among the hottest, vibrant and talented new generation music artists. In terms of award categorization he might comfortably fall under the category of next rated act. Fhishofficial aka @Fhish Lesly HOG goes by the real names of Mbonjem Lesly Aponglen a son of Awing NorthWest region of Cameroon.

As a youth his passion for music goes beyond anybodyโ€™s elseโ€™s imagination as he wishes to inscribe his name on the hall of fame in the Cameroon music sphere.Over the years heโ€™s been dropping a couple of hits back to back with unique vibes , according to the Fhish the EP Iโ€™M CAMEROON which is his debut EP comes to stress on the fact that Cameroon music needs a sound, he considers it a major problem. The fact that thereโ€™s music all over but not branded, as every music feeling changes over time and scattered. For him Cameroonian music artist need to put their vibe together, with a particular sound so if foreigners wish to vibe to Cameroonian music they know exactly what they are going on for.

He emphasizes on the fact that Cameroonian songs are vibed outside Cameroon with the notion of being Ivorian songs as perceived by Nigeria as he quotes.The way forward for as he puts it is that Cameroon needs to brand their sound via language especially , using the pidgin language because pidgin here sounds different so making the sound appear different. Pidgin is power and considers it the language of the masses so blending it as one will brand it and work on the commercial appeal afterwards. Cameroonians need to sell their originality and culture to bridge the gap between consuming foreign contents and home made contents.He throws more light on the issue of Cameroonian DJs not vibing to Cameroonian songs for the lack of home made contents, according to him things have changed over the years and DJs canโ€™t keep snubbing that aspect because thereโ€™s the availability of good content now currently, there has been a lot of improvements and new vibes, this comes as a result of the fact he had once been a DJ and obviously relate with them more.To win the hearts of DJs and their support good music has to be put out there,making the audience vibe to it so the DJs canโ€™t do otherwise than give out for the audience and fans. The focus now is to use the energy and make Cameroonians love Cameroon music first then all else can fall accordingly.

The dream of every music artist is to make bigger moves, Fhish is born ready to going international following his partnership deal with ATM Entertainment , he confesses a lot of companies and labels wanted to sign him but he was just waiting for the right moment. Small gist according to Fhish he can make Blanche his side chick . Wandafukistan! And for Fhish he canโ€™t cook his cooking skills on 10 is 2 because he doesnโ€™t have patience.For that which concerns his relationship he has a baby he loves and a baby mama as he wishes to have an ideal family as any other celebrity. With the flexibility of a โ€œFhishโ€ ofcourse he wishes to bring around a change in the Cameroon music Industry using his music.

This isnโ€™t one of those soin disant utterances often used by music artists anytime they record a new song or about to release a new song. Itโ€™s far from these confident filled declarations like โ€œI just released a hitโ€, I just created a banger, โ€œThe industry isnโ€™t ready for thisโ€ , I just dropped a club bangerโ€ itโ€™s very important to have a positive mindset obviously when doing your arts, however this isnโ€™t one of those cases. A hit song is far from just mere words- itโ€™s a whole blockbuster of actors involved in the music universe and a process which each actor has a chain of other contributions.Saying an artist knows a hit song before leaving the studio is like saying every parent knows their kid(s) will be successful billionaires in future. But before these thoughts turn to subsequent declarations there are evident potentials, so to an extend it might be a fact.

Applying this concept to music is a little complex because there are so many things to take into consideration. However, for a fact before an artist drops an album he/she knows for sure those tracks in it which will sell or hit the radar of music parameters, wreck the ringings and obviously top music charts and billboards so they capitalize the promotional and commercial appeal on it. You could equally view it from another perspective that many artists never really realize they have penned down a hit song until it hits the media. Just as music consumption by the audience remains complex as to what can make waves there are equally hit songs that never hit the mainstream media [radio plays and definitely donโ€™t reach their potential] and then occasionally thereโ€™s the other side filler tracks that become massive hit songs.

So what actually makes a song a hit? ๐™„๐™› ๐™ฎ๐™ค๐™ช ๐™–๐™ง๐™š ๐™ฌ๐™–๐™ž๐™ฉ๐™ž๐™ฃ๐™œ ๐™›๐™ค๐™ง ๐™– ๐™›๐™ช๐™ฃ๐™™๐™–๐™ข๐™š๐™ฃ๐™ฉ๐™–๐™ก ๐™™๐™š๐™›๐™ž๐™ฃ๐™ž๐™ฉ๐™ž๐™ค๐™ฃ ๐™ค๐™› ๐™– ๐™๐™ž๐™ฉ ๐™จ๐™ค๐™ฃ๐™œ ๐™ฉ๐™๐™š๐™ฃ ๐™„’๐™ข ๐™จ๐™ค๐™ง๐™ง๐™ฎ ๐™„ ๐™˜๐™–๐™ฃ’๐™ฉ ๐™—๐™š ๐™ค๐™› ๐™๐™š๐™ก๐™ฅ ๐™—๐™ช๐™ฉ ๐™„ ๐™˜๐™–๐™ฃ ๐™˜๐™ค๐™ฃ๐™›๐™ž๐™™๐™š๐™ฃ๐™ฉ๐™ก๐™ฎ ๐™ฉ๐™š๐™ก๐™ก ๐™ฎ๐™ค๐™ช ๐™ฉ๐™๐™š๐™ง๐™š’๐™จ ๐™ฃ๐™ค ๐™™๐™š๐™›๐™ž๐™ฃ๐™š๐™™ ๐™ฅ๐™–๐™ฉ๐™ ๐™ค๐™ง ๐™›๐™ค๐™ง๐™ข๐™ช๐™ก๐™– ๐™›๐™ค๐™ง ๐™– ๐™๐™ž๐™ฉ ๐™จ๐™ค๐™ฃ๐™œ, ๐™—๐™ช๐™ฉ ๐™ฎ๐™ค๐™ช ๐™˜๐™–๐™ฃ ๐™—๐™ค๐™ค๐™จ๐™ฉ ๐™– ๐™จ๐™ค๐™ฃ๐™œ ๐™ฉ๐™ค ๐™ž๐™ฉ๐™จ ๐™›๐™ช๐™ก๐™ก ๐™ฅ๐™ค๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก๐™จ ๐™—๐™ฎ ๐™š๐™ข๐™ฅ๐™ก๐™ค๐™ฎ๐™ž๐™ฃ๐™œ ๐™ฉ๐™๐™š ๐™ง๐™ž๐™œ๐™๐™ฉ ๐™š๐™ก๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™จ ๐™ž.๐™š ๐™˜๐™ค๐™ฃ๐™จ๐™ฉ๐™ง๐™ช๐™˜๐™ฉ๐™ž๐™ฃ๐™œ ๐™– ๐™™๐™ž๐™จ๐™ง๐™ช๐™ฅ๐™ฉ๐™ž๐™ซ๐™š ๐™›๐™ง๐™š๐™จ๐™ ๐™ก๐™ฎ๐™ง๐™ž๐™˜ ๐™˜๐™ค๐™ฃ๐™˜๐™š๐™ฅ๐™ฉ- ๐™– ๐™ช๐™ฃ๐™ž๐™ฆ๐™ช๐™š ๐™–๐™ฃ๐™œ๐™ก๐™š, ๐™ž๐™ฃ๐™ฉ๐™š๐™œ๐™ง๐™–๐™ฉ๐™ž๐™ฃ๐™œ ๐™™๐™ž๐™จ๐™ฉ๐™ž๐™ฃ๐™˜๐™ฉ๐™ž๐™ซ๐™š ๐™ข๐™š๐™ก๐™ค๐™™๐™ž๐™˜ ๐™ž๐™ฃ๐™ฉ๐™š๐™ง๐™ซ๐™–๐™ก๐™จ ๐™–๐™ฃ๐™™ ๐™ง๐™๐™ฎ๐™ฉ๐™๐™ข๐™จ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™ซ๐™ค๐™˜๐™–๐™ก ๐™ข๐™š๐™ก๐™ค๐™™๐™ž๐™š๐™จ: ๐™ช๐™จ๐™ž๐™ฃ๐™œ ๐™๐™ž๐™œ๐™๐™ก๐™ฎ ๐™˜๐™ค๐™ข๐™ฅ๐™š๐™ฉ๐™ž๐™ฉ๐™ž๐™ซ๐™š ๐™š๐™›๐™›๐™š๐™˜๐™ฉ๐™ž๐™ซ๐™š ๐™˜๐™๐™ค๐™ง๐™™ ๐™˜๐™๐™–๐™ฃ๐™œ๐™š๐™จ ๐™–๐™ฃ๐™™ ๐™œ๐™ค๐™ž๐™ฃ๐™œ ๐™—๐™š๐™ฎ๐™ค๐™ฃ๐™™ ๐™ฃ๐™ค๐™ฉ๐™š ๐™ข๐™–๐™ง๐™œ๐™ž๐™ฃ๐™จ ๐™–๐™ฃ๐™™ ๐™ค๐™—๐™ซ๐™ž๐™ค๐™ช๐™จ๐™ก๐™ฎ ๐™ก๐™–๐™จ๐™ฉ ๐™—๐™ช๐™ฉ ๐™ฃ๐™ค๐™ฉ ๐™ก๐™š๐™–๐™จ๐™ฉ ๐™ž๐™ฃ๐™˜๐™ค๐™ง๐™ฅ๐™ค๐™ง๐™–๐™ฉ๐™ž๐™ฃ๐™œ ๐™ซ๐™š๐™ง๐™ฎ ๐™ช๐™ฃ๐™ž๐™ฆ๐™ช๐™š ๐™š๐™ก๐™š๐™ข๐™š๐™ฃ๐™ฉ๐™จ ๐™ž๐™ฃ ๐™ฉ๐™๐™š ๐™ฅ๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ๐™ž๐™ค๐™ฃ ๐™–๐™ฃ๐™™ ๐™ž๐™ฃ๐™จ๐™ฉ๐™ง๐™ช๐™ข๐™š๐™ฃ๐™ฉ๐™–๐™ฉ๐™ž๐™ค๐™ฃ.

These are a couple of the focus areas when it concerns making a hit song internally – incorporating the right tools and techniques that have appeared successful over the years and as Iโ€™ll say the only limit to your creativity is your inability to imagine. Therefore pushing your creative envelope by given fans and listeners something new, unique and different might be a plus in making a hit song. Break those conventions that tell you how successful music should sound like by infusing your songs with melodies, rhythms and lyrics only you have the potentials of creating- thatโ€™s how you maximize your chances.

These are the elements that if you as an artist have full control over are effective factors of making a song a hit.

๐™‡๐™”๐™๐™„๐˜พ๐™Ž ๐™˜๐™–๐™ฃ ๐™ข๐™–๐™ ๐™š ๐™– ๐™จ๐™ค๐™ฃ๐™œ ๐™– ๐™๐™ž๐™ฉ.Lyrics ie your word play and choices can be a bait to hook your audience. Most of the time the way you express a topic or tell a story that relates with the mass is what contributes to music consumption habit by the public. Songs that cut across circumstances of daily livelihood are usually the most competitive in the music market so you will have to raise the bar anytime you are going that lane by using lyrics that are hardly predictable or clichรฉ bound. Reference to two songs considered as hit songs in Cameroon.

Frankoโ€™s COLLER LA PETITE undeniably has the most viewed YouTube song in and out of Cameroon. Itโ€™s definitely a hit song if we have to contextualize it to the streaming goals nawadays. The song went viral nation wide with lyrics on the lips of almost every youth, thatโ€™s because it was our story retold as we could all relate to it. Despite the lyrics the instrumentation alone was a vibe.

RENISSโ€™ LA SAUCE is/was yet another one of those masterpieces in Cameroon. This music piece was able to penetrate both the French and English communities because it had that vibe music lovers could relate to. A message passed across via a coherent witty story- it depicts the typical African atmosphere with elements of Cameroonian way of life, culture and language. Itโ€™s safe to say it gave birth to the frananglais commonly used slang โ€œla sauceโ€ which could mean a couple of things when contextualized.

Aside The lyrics another potential element…

๐™๐™๐™š ๐™ˆ๐™š๐™ก๐™ค๐™™๐™ฎ ๐™˜๐™ค๐™ฃ๐™ฉ๐™ง๐™ž๐™—๐™ช๐™ฉ๐™š๐™จ ๐™ž๐™ฃ ๐™ข๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™– ๐™๐™ž๐™ฉ ๐™จ๐™ค๐™ฃ๐™œ Just like harmony and lyrics , melody is another fundamental element : it actually gives meaning to lyrics when melded. Ultra catchy rhythms in vocal melody play a big role in the success of numerous hits. For a deeper understanding of this particular factor Iโ€™ll invite you to listen to @Charlotte Dipandaโ€™s COUCOU and ELLE Nโ€™A PAS VU and @Salatielโ€™s ONE DAY NA ONE DAY/ TOI ET MOI. These tracks will throw more light on this aspect.

๐™๐™๐™š ๐™ฅ๐™ง๐™ค๐™™๐™ช๐™˜๐™ฉ๐™ž๐™ค๐™ฃ ๐™–๐™ฃ๐™™ ๐™ž๐™ฃ๐™จ๐™ฉ๐™ง๐™ช๐™ข๐™š๐™ฃ๐™ฉ๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™˜๐™ค๐™ฃ๐™ฉ๐™ง๐™ž๐™—๐™ช๐™ฉ๐™š๐™จ ๐™ฉ๐™ค ๐™– ๐™๐™ž๐™ฉ ๐™จ๐™ค๐™ฃ๐™œ.It wonโ€™t be valid if this factor wasnโ€™t uplifted, itโ€™s like an embodiment of all the other elements I refer to as internal let me take you to the external element.

๐˜ผ๐™ช๐™™๐™ž๐™š๐™ฃ๐™˜๐™š ๐™˜๐™ค๐™ฃ๐™จ๐™ช๐™ข๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ ๐™˜๐™ค๐™ฃ๐™ฉ๐™ง๐™ž๐™—๐™ช๐™ฉ๐™š๐™จ ๐™ž๐™ฃ ๐™ข๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™– ๐™๐™ž๐™ฉ ๐™จ๐™ค๐™ฃ๐™œ.Permit me turn this table sideways by introducing to you the people factor. Iโ€™ve been thinking of how to define this particular element often snubbed. The audience will forever remain central to what makes a hit song- music is made for listeners so what happens if they donโ€™t consume ? Today fans detect what should trend and chose what to consume as music. With the digitalization of music itโ€™s very easy to qualitatively and quantitatively label songs as hits based on streams , views, purchases and downloads. Every music artist definitely knows a hit song before leaving the studio – remember Iโ€™m referring to potentials in a song.





Longlive those who are honest enough to say 25 SO NO DEY! in this complicated, complex Entertainment Industry. Every Industry has it’s loopholes and setbacks but it becomes more dangerous when you enumerate it’s weaknesses vis a vis it’s strengths and the former outweighs the latter. One major enemy the industry fights in it’s everyday superficial battle that lies central to it’s activities is PRIDE, shall be propounded in the subsequent paragraphs.

The mass/audience [Fans, showbiz lovers, media personalities, Industry stakeholders] cry out

Celebrities don’t do giveaways, they don’t acknowledge supporters of arts, they are stingy, they ignore posts and won’t react, they will always ignore the positive but the day your bring a negative point that might spark a controversy they will jump all over you like uncontrolled semens jerked off from a d!ck that has attained satiety. They generally shy away from initiatives and schemes that might entail financial support with the pretext of a busy schedule or allocated budget. The actual truth is 25 SO NO DEY! but they won’t admit.

Oh my God you my favourite artist, you inspire me so much in life, I do music so someday I could be like you hoping that you can be my mentor and give me tips to be succesful and rich in my music career as you are. That phrase is the reason why these celebrities will disappear like a Molyko slay Queen after you have bought her roasted fish for 1000frs and a bottle of Origin. Do you know why? Because 25 SO NO DEY!

Most musicians will prefer to stay on their lane, at their pace without accepting collaborations or soliciting collaborations because they won’t want a 3rd party to infiltrate their personal space and find them battling with their insecurities, their flaws and in ability to reflect and represent the perception of the public and brand image physically. It’s easier to find a musician here collaborating with a foreigner than one of their own, for reasons that both parties may see the emptiness of each other’s portfolios and may use it against the other in the long-run. So they prefer to act BIG and established but 25 SO NO DEY!

The unending warfare that exists between the upcoming artists and established artists in their quest for validation and recognition only ends in tears. The youngsters expect much from the supposed A lists who are superior in terms of music making and visibility hoping they might extend a helping hand to boost their careers but the verdict is futile. With no shows in sight, no endorsement deals, no tours, no side hustle it might be difficult to extend a hand but will it come out clear? No because 25 SO NO DEY!

Funny how it becomes a whole seismic event when fellow neighboring Entertainment industries don’t validate our existence, you should be asking who put them in charge of validation and secondly not what have you done, rather what are you doing to get the validation? Don’t cite legends who have musically placed Cameroon on the map that’s the industry dwelling on past glories, rather the goal is to take-over the Batten of continuity and continue the race by growth and progress in unison. Identifying those making a genuine difference and giving out genuine support.

There are some issues that plague the industry but one that slowly but surely kills is PRIDE and it’s safe to say being an entertainer in Cameroon only gives you fame and no money. Partly due to greed from the entertainer’s corner and lack of incentive to support from the audience. We are in this together and the way out is creative a conducive atmosphere for reciprocated support. That means last last nor, for the end na all we go shame because 25 SO NO DEY!

Entertainment should be one of the leading sectors that make up an economy and entertainers do their ultimate best to provide content for their audience. It doesnโ€™t suffice for showbiz critics and analyzers to often credit one’s arts especially musicians based on a major breakthrough as often the misconception. There arenโ€™t credited for a one time stunning moment but however for the work over time and work in progress. As Iโ€™ll often say it takes talent to produce a hit song but it takes hard work added to the talent to release multiple hit songs- this without wavering in belief.

However other schools of thoughts will allow you with another philosophy it takes Talent + Hard work + Luck. Which is still logical. You often hear of hard work surpassing talent.

You might be left wondering if thereโ€™s such a thing as Luck? A narrow definition stipulates it as โ€œpreparation meeting opportunityโ€. Fhishofficial at the end of the day could be an embodiment of all these aspects as shall be propounded subsequently.

As a music artist one of the greatest challenges is making music that could be revered and vibed as a hit getting to introduce the right notes, employing the right tone, emitting the right pitch, engaging on the right instrumentation to the derive the perfect melodies and the whole lot the entails the music making process and universe. Obviously dreams do come true but one thing no one is telling you is that nightmares are dreams too- the inevitable nightmare every artists knows and lives with is making it- The success story. What it takes to feature on music billboards and top music charts.

Back to the man on board Fhish and how he took advantage of the moment. Undeniably one of the talented rising acts making in the music scene didnโ€™t just pop out from nowhere overnight. A stroll to memory lane on the path of his discography will allow you with admiration and awe for how much quality that lies in his projects. Over the years heโ€™s been putting out the best of him musically and definitely needed a boost.

Eventually the media hype saw him stocked in an online wrangle which acted as the ultimate breakthrough and boost to his already progressing career. He took advantage of the moment like diary farmer grasping the tits of a milk cow firmly but slowly to squeez out some milk.

โ€ขThe controversies around his name subsequently transformed to hype gradually. As the name kept making buzz showbiz lovers in their quest to discover him discovered his music and became fans.

โ€ขThat one time incidence saw Fhish birthing a branded fan base as โ€œgophmenโ€ with a tremendous increase and value in social media presence.

โ€ขEqually featuring in blog spots gave incentives for networking, bookings and extra hype.

โ€ขFhish retreated did a couple of petite shows, honoring invitations , went low key and bounced back with a powerful EP putting in context the Cameroon feeling an vibe in it almost everyone can relate.

Apparently negative publicity is still publicity if you have what it takes to convert that publicity to action by attracting an audience , a solid fan base and definitely potential supporters you will be unstoppable. The highly competitive Entertainment industry where almost everyone is doing almost everything regardless without exempting your sector you need to always be on the look out be smart and vigilant to grasp the one time life changing opportunity.

So waiting for the right time may be your defense phrase but wish to ask if there’s a wrong time: like have you seen the time 1:67pm? Just pick a time and make it right, there’s no right time. Always start from somewhere. Talking about time did I mention Fhish is a time bomb? now you know! Recent updates saw him signing a collaborative partnership deal with a UK based Agency.

The artist in question as talented as he is had been working, branding and connecting until opportunity came his way summarily thatโ€™s Talent + Hard work intersecting with Luck. With the right attitude he will be unstoppable one thing about his personality that adds value is his aggressive self confidence , charisma and energy. If you donโ€™t give him this credits he will take them by force. The survival strategy and taking advantage of the moment.

๐™๐™๐™š ๐™ข๐™ž๐™จ๐™˜๐™ค๐™ฃ๐™˜๐™š๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ

The “support your own” has probably been the most abused phrase in the Cameroon Entertainment Industry for quite some time now, if you will have to voice it out or inscribe on a social media post, be ready to get castigated or slap fit follow. A good number of people hide behind the phrase in need of favors and often use it as a free to ticket for guaranteed help, the action is now redundant hence rendering the whole strategy futile and boring. Practically support your own is a concept far fetched in terms of helping because our industry understands this in three noticeable ways.

๐™Ž๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ ๐™—๐™ฎ ๐˜ผ๐™›๐™›๐™ž๐™ฃ๐™ž๐™ฉ๐™ฎ

It’s like supporting what I relate with, a profound natural likeness for an artist’s arts over another based on personal preferences. We get that a lot in the industry from bloggers, promoters, influencers, TV hosts, Media figures and a great number of personalities interwoven in showbiz related matters. This kind of support comes naturally and grows personal when there are sentimental attachments nurtured by connectivity and interactivity. Most often, the artists [Musicians, Actors, models, designers, artists] who don’t fall in that space feel left out which may affect their careers in one way or the other drastically.

๐™Ž๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ ๐™—๐™ฎ ๐™›๐™–๐™ข๐™ž๐™ก๐™ž๐™–๐™ง๐™ž๐™ฉ๐™ฎ

This is the most common form of support the Industry witnesses on a daily. It incorporates bias, tribalism and to an extend discrimination. In as much as we try not to admit this support system is primarily backbone by tribalism attachments or culture identification.A case study and survey has stipulated : The Nso community in the industry has proven beyond doubts their own will always come first before the rest can follow in terms of support both online and offline. This kind of support involves all categories of showbiz audience [The emitter, perceivers, opinion leaders ]

๐™Ž๐™ช๐™ฅ๐™ฅ๐™ค๐™ง๐™ฉ ๐™ฌ๐™๐™–๐™ฉ’๐™จ ๐™—๐™š๐™ฃ๐™š๐™›๐™ž๐™˜๐™ž๐™–๐™ก

This kind of support is more dangerous than the other support systems because it encompasses a lot of other aspects, ๐—ถ๐—ป๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐˜† ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜…, ๐—ต๐˜†๐—ฝ๐—ผ๐—ฐ๐—ฟ๐—ถ๐˜€๐˜†, ๐—ฝ๐˜€๐˜†๐—ฐ๐—ต๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜†-๐—ฝ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ๐—ฑ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ฟ๐—ถ๐˜€๐—ผ๐—ป. This type support is very common among our musicians and celebrities on this platform. A lot demonstrate fake love so as to bypass backlashes from fans and the media, I support your arts so you intend support mine, I support your arts because you just got recognized for an award [stepping in to say congratulations so not to feel inferior when I couldn’t share your arts/works before the nomination] that’s why strangers support you more than people you know because the people you know might have a tough time accepting you come from the same place, but they are still in the same place.

๐™’๐™๐™ฎ ๐™Ž๐™๐™‹๐™‹๐™Š๐™๐™ ๐™”๐™Š๐™๐™ ๐™Š๐™’๐™‰ ๐™ž๐™จ ๐™– ๐™›๐™–๐™ž๐™ก๐™š๐™™ ๐™จ๐™ฉ๐™ง๐™–๐™ฉ๐™š๐™œ๐™ฎ.

After highlighting the three different categories of the support your own concept, it will be difficult to mobilize people to change their narratives and perspective about what they consume musically or direct their energy to. In depth analysis with a logical eye will allow you with the thought that support your own local music or arts doesn’t make sense. If we look at things critically Cameroonians have been consuming home made music and a larger faction in recent times have given much value to arts produced here, but obviously there’s something still lacking. Living in the digital era where things have been made easier in terms of content sharing and accessibility, what our content creators [Musicians and actors] need to do more is do a feasibility study together with their management teams and see how to push and promote their songs and music pieces outside Cameroon.

Musically our lyrical content has been kept within the frontiers of Cameroon and can’t really breakthrough to penetrate the Entertainment sphere of our neighboring countries and beyond. Until these persons are ready to make these changes by either creating new strategies, innovating old ones or a total disruption in their music promotion strategies ,they will keep doing music for home base consumption without realizing and continue to rely on SUPPORT YOUR OWN for an ultimate exposure breakthrough. Looking at it from a deeper perspective Support your own does not make sense, if the industry as a whole realizes the need to give value and respect to technical personnel it will be another generational plague ,it’s not about the ratio or population because if you have to critically look at it, we have been supporting our own all this while.

One of the principal problems that lies central to this unending music war fare is; ๐—ง๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ถ๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ผ๐˜‚๐—ฟ ๐—บ๐˜‚๐˜€๐—ถ๐—ฐ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐˜„๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ฒ ๐—ถ๐˜.Back to memory lane when Salatiel was picked up to feature in Beyonce’s Lion King Album and a cross section of Nigerian blogs omitted Salatiel’s name in their articles and blog posts, this eventually sparked a lot of controversies as well as instigated the conscious effort by some industry players to curb the influx of Nigerian songs on the shores of Cameroon. Cameroon has nothing more to prove to the world musically that we are relevant and consistent, what we need to do more is get out of our comfort zones, work on the song promotions, digitalize our moves via branding and partnerships. This is the actual truth after having been approached by some Nigerian Industry music media players, their answers were simple “Your own doesn’t support your own because they don’t network and widen their scope of influence

” Support your own, support our own ! but how do we support our own when our own don’t support the course by supporting themselves?

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Samuel Etoโ€™o born 10 March 1981) is a Cameroonian retired professional footballer striker in his prime and career as a footballer. Etoโ€™o was regarded by veterans and experts as one of the best strikers in the world, and he is regarded as one of the greatest African players of all time, winning the African Player of the Year a record four times: in 2003, 2004, 2005, and 2010. Samuel Etoโ€™o is equally one of or probably the most followed Cameroonian celebrity on social media with over 3million followers on IG and over 8million followers on Facebook.

The football history maker after undergoing a legendary football career โ€œhung his boothsโ€ later in the year 2019 around the month of October. Shortly afterwards took to his social media handle to announce his enrollment in school at the Havard University one of the most prestigious Institutions in the World. He will be undergoing a professional formation in business administration. This comes at a time when he has decided to invest in Gambling under the trademark and brand name โ€œBETOโ€™Oโ€.A 100% Cameroonian betting arena for Cameroonians to fetch income on luck.

It is in line with this Gambling idea, the football superstar has revealed he will be gracing the stage with a music performance on the grand launching of event with renowned Cameroonian musicians and other African artists. Below is the official flyer with details about the performance scheduled date and time, with participants.

This is just a couple of pictures to accompany the verbal assertion that Samuel Etoโ€™o might drop some verses on stage as well. We are all waiting in high expectations to see what he has to offer on stage.

Samuel Eto’o born 10 March 1981) is a Cameroonian retired professional footballer striker in his prime and career as a footballer. Eto’o was regarded by veterans and experts as one of the best strikers in the world, and he is regarded as one of the greatest African players of all time, winning the African Player of the Year a record four times: in 2003, 2004, 2005, and 2010. Samuel Eto’o is equally one of or probably the most followed Cameroonian celebrity on social media with over 3million followers on IG and over 8million followers on Facebook.

The football history maker after undergoing a legendary football career “hung his booths” later in the year 2019 around the month of October. Shortly afterwards took to his social media handle to announce his enrollment in school at the Havard University one of the most prestigious Institutions in the World. He will be undergoing a professional formation in business administration. This comes at a time when he has decided to invest in Gambling under the trademark and brand name “BETO’O”. A 100% Cameroonian betting arena for Cameroonians to fetch income on luck.

It is in line with this Gambling idea, the football superstar has revealed he will be gracing the stage with a music performance on the grand launching of event with renowned Cameroonian musicians and other African artists. Below is the official flyer with details about the performance scheduled date and time, with participants.

This is just a couple of pictures to accompany the verbal assertion that Samuel Eto’o might drop some verses on stage as well.

Tzy Panchak lone ranger of the music label Blu Nation Recording has been consistent and relevant since he commenced his music career. He has done his utmost best to represent and project not only his arts as a musician but the record label itself Nationally and Internationally.

He definitely is one the much loved, valued and respected musicians currently making music in Cameroon, dropping hits back to back and creating opportunities for the youngster musicians to have a spot in the limelight. Launching various challenges for upcoming artists to expose their talents has giving him more shine and respect across the Entertainment Industry, from fans, well wishers, other celebrities and showbiz lovers.

The dynamic and versatile artist has undergone numerous Western Tours and shows, UK, USA. Following his most recent invitation in USA for the JAVA FEST 2019 in Maryland DC Virginia from the 22nd-24th November.

In an exclusive interview with DDiconic Media House powered by Chief Creative Officer Diane Daiga a public figure Tzy Panchak was asked about his choice for language in Music – French or English, and the latter dropped a deep reply…

Cameroonians listen to songs on YouTube ready to criticise rather than listen and enjoy the music, in case they don’t find anything worth criticising, they will try to paint you black by bringing in problem of language either French or English”

He goes further to say he really doesn’t care about the Cameroonian population and their opinions, he does music for Blue Nation Recording and especially for his fans ‘his army’ because the truth is where Cameroonians spell success they try had to push you to failure or bring you doing . The artist has eventually understood the fact that criticisms will always come wether you are doing good or bad and if you are being talked about means you are relevant.

It’s no flux the Industry has been buzzing with a supposed disrespect turned into an online wrangle, coupled up with threats, warnings, hate speech, insults, disrespect upon disrespect from two camps with opposing views and thoughts.

Following the incidence of Stanley Enow’s Album Launch on November 15th where Fhish felt disrespected by the former, being invited and ignored at LAS VEGAS VIP stands as the root problem to the suppose superficial battle.

Following a “sarcastic comparison ” a popular Cameroonian Blog 237Showbiz published soliciting opinions from fans that which they are vibing between which song “Glory” of Stanley Enow or “Holla Holla” of Fhish, the former found it as disrespectful as he reweeted on his Twitter handle

[See screenshot below]

Based on your observation and critical analysis, is time the factor paying back to Stanley Enow for his disrespect he first portrayed towards Fhish?